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NASW Virginia Advertising

NASW-VA offers a range of opportunities for digital marketing, with the newest addition being an update to our job board. This new opportunity for your company allows you to share your job listings through our career center website, review resumes, and more! You can review career center pricing below or on the VA Career Center website.

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If you do not see the opportunity below that you are looking for, NASW-VA is able to customize a special marketing partnership with you based on the year-round opportunity that is currently available. If you are interested in discussing other ways to develop a marketing relationship with NASW-VA, please contact Cecelia, the NASW Virginia and Metro DC Chapters marketing specialist for more details at the Chapter Office: 804-202-1339 Extension: #205, or by email marketing.naswva@socialworkers.org.

Digital Newsletter Advertising

NASWVA creates and distributes electronic newsletters that are sent to more than 2,500 active Virginia members each month. These well-read publications are a great way for you to advertise a job opening or share your company information. Member newsletters generally are sent around the 15th of each month, with non-member newsletters sent about a week later. Ad copy must be approved by NASWVA; we reserve the right to refuse an ad. Your ad will not appear until payment is received.

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Classified Ads

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Classified Ads are text only. One link (to an email address or website) can be included. Job listings go to NASWVA members only. Other listings (for a class or to promote your organization, for example) go to both NASWVA members and also non-member contacts during the month.

 

To place a Classified Ad, send your text to marketing.naswva@socialworkers.org for approval, then visit this link to pay.

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                                                                 One month listing        Two month listing - SAVE 50% on 2nd month!

50 words or less                                    $50                                 $75                  

51-100 words                                         $100                               $150

101-150 words                                       $150                               $225

151- 200 words                                      $200                               $300

 

Display Ads

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A Display ad can include text, plus your logo and/or images. The ad should be created as an image file (.jpg, .pdf, .tif), sized to 8.5" wide x 5.5" tall. Please note: the ad will be sized to fit within the digital newsletter. The ad can be linked to your website if desired. Again, job listings go to NASWVA members, while other display ads will be sent to members and non-members. Your ad will not appear until payment is received.

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To place a Display Ad, send your image file to marketing.naswva@socialworkers.org for approval, then visit this link to pay.

 

                                                                 One month listing        Two month listing - SAVE 50% on 2nd month!

Display ad                                              $250                                $370

Virginia Career Center

The NASW Virginia Chapter job board has recently moved to the Virginia Career Center. 

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To get started:

Visit the Virginia Career Center website,

choose your plan and quantity. You will

likely choose your plan based on

the benefits listed below.

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If you have a coupon code, you are able

to list that on the next page. If you need

a coupon code because you have

purchased a "job board listing and

dedicated e-blast bundle" please

contact the marketing department at:

marketing.naswva@socialworkers.org

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Premium Benefits:

  • Employer Profile

  • 60 day posting

  • Mobile optimized listing

  • SEO Optimization

  • Advanced filtering

  • Manage jobs and track applicant status

  • Resume alerts

  • Full Resume Export

  • Increased Visibility

  • Feature your company on home page

  • Spotlight posting

  • Exclusive Extended Partner Network

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Enhanced Benefits:

  • Employer Profile

  • 30 day posting

  • Mobile optimized listing

  • SEO Optimization

  • Advanced filtering

  • Manage jobs and track applicant status

  • Resume alerts

  • Full Resume Export

  • Feature your company on home page

  • Spotlight posting

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Basic Benefits:

  • Employer Profile

  • 30 day posting

  • Mobile optimized listing

  • SEO Optimization

  • Advanced filtering

  • Manage jobs and track applicant status

  • Resume alerts

  • Full Resume Export

Monthly Dedicated E-blasts

Dedicated e-blasts can be text, image(s), or a combination with your link(s). Text in

advertisements have a maximum word count of 400 words. See example:

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Image advertisement maximum of four images per one email (images can be header,

footer, logo or advertising content).

Maximum size for a full image display is: 1200 × 1553, 505K.

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E-blasts are only sent once a month, on a first come first serve basis.

E-blasts are received by Virginia and Metro DC chapter members and non-members. 

Please send all information for approval to marketing.naswva@socialworkers.org

 

Visit this link for payment once your ad has been approved. 

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                                                              Three month listings:

One month listing:                  25% off on three dedicated e-blasts!

 

       $200                                                            $450

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3-months job board listing & dedicated e-blast combination

The Virginia job board has recently been updated to the Virginia Career Center. You are still able to utilize the option of dedicated e-blasts and career center listings. Please send your dedicated ad materials for approval to marketing.naswva@socialworkers.org. Once you have received approval, you are able to pay at this link. You will then receive a coupon code from the marketing department in regards to the career center.

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Details:​​

  • One e-blast sent at the start of each month for 3 consecutive months.

    • Dedicated e-blasts can be text, image or a combination. Text in advertisements have a maximum word count of 400 words. Image advertisement maximum of four images per one email (images can be header, footer, logo or advertising content). Maximum size for a full image display is: 1200 × 1553, 505K. E-blasts are only sent once a month, on a first come first serve basis. E-blasts are received by Virginia and Metro DC chapter members and non-members. Please send all information for approval to marketing.naswva@socialworkers.org

  • One Premium, Enhanced or Basic Career Center Listing

    • To purchase this without paying multiple times, please inquire for your coupon code with marketing.naswva@socialworkers.org before proceeding to purchase on the career center. You will receive a code that you will then use on the career center website for the career portion of the bundle. If you have any questions, reach out to the marketing department by phone or email.​

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Price: $850

**Note: We recommend that your job board listing and your e-blast coincide so that you can take full advantage of advertising for your organization. Advertising for 3-months on the job board could cost you up to $650 depending on the number of words you purchase and 3-months of e-blasts could cost you up to $450. Get the best price possible on advertising with NASW Virginia and Metro DC Chapters by purchasing this combination listing.​

Year-Round Partnership

​The standard NASW Virginia and DC Metro Year-Round Partnership benefits listed below provides opportunity for advertising across multiple channels and reach the maximum number of social workers, and other health care professionals. Please reach out about speciation's and details related to the year-round partnership benefits listed below. 

 

We are able to include custom option so please reach out to our marketing and advertising department with questions and customizations. Marketing.naswva@socialworkers.org

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2022-2023 Fiscal Year Sponsor Partnership Prospectus                               Price: $5,900

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  • Newsletter Sponsor

  • ​Job Board + E-blast

    • Listing(s) on the NASW Virginia and DC Metro job board that can rotate every 30, 60 or 90 days, accompanied by a dedicated e-blast to the NASW Virginia and DC Metro members and non-members to alert them of your new listing. Up to four listings under your organization at one time on the job board with unlimited linking capabilities. 

    • E-blast highlights include your job listing and link to the NASW job board with your listing(s), a link to your organization to apply or link(s) where someone can apply/learn more, and a highlight on the NASW Virginia and DC Metro social media accounts (Linkedin, Twitter, Instagram, Facebook) about your new job board listing.

  • Mailing Labels​

  • Social Posting

    • Posting(s) on the NASW Virginia and DC Metro LinkedIn, Twitter, Instagram and Facebook accounts and social groups on behalf of your organization, based on an agreed upon schedule.​

  • Website Guest Author Series

  • ​Registration Page(s) Sponsor (2)​

  • E-blasts (3)

    • Limited to one e-blast a month, not including the e-blasts that are dedicated to your job listings.​

  • Conference Booth

    • Exhibit booth offered during the 2023 conference - can include in-person, virtual or hybrid options. Everything included in the highest level exhibitor booth will apply unless requested otherwise. Booth information needed will be determined based on your choice of in-person, virtual or both options and is not limited to the information listed below. As a year-round partner you will be highlighted in all conference materials, printed and digital. Please provide your logo, description, and website information immediately upon completion of payment.

      • Please note, the March 2023 conference is scheduled to be held in a hybrid format in Williamsburg, Virginia. If, for any reason, this changes you will be notified directly by the marketing department and have your choice of participating in the new format or not participating. You would need to provide additional information to the marketing department on how you would like your organization to be represented for this portion of your partnership instead of at the 2023 conference. A refund will not be issued for the conference portion of your partnership if you choose not to participate.

  • Pre-Conference Marketing

  • During Conference Marketing

  • Post-Conference Email(s)​

Mailing Labels

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Interested in reaching our members with a mailing of your own? You can purchase a mailing list, for one-time use. Please note: the NASWVA Executive Director must approve the usage and purchase. The list will be provided as an Excel spreadsheet. Each record is $0.28, with a minimum purchase of $50 required. 

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Addresses can be purchased and organized to include:

  1. all NASWVA members

  2. NASWVA members in a specific district (see map below, click to enlarge)

  3. up to 10 different zip codes, specified by purchaser.

To make a list purchase, please follow these steps:

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1. Complete the Certification of Limited Use document (download here)

2. Complete the order form in its entirety (download here)

3. Return Certification of Limited Use, order form, and sample of intended mailer,                                                                                                      to NASW-VA Marketing and Advertising Department at marketing.naswva@socialworkers.org or fax to 804.510.0374

4. Make payment by check, credit card or request an invoice

5. NASWVA staff will notify you via email of approval

6. List will be generated based on your selected criteria once payment is received, and sent to marketing.naswva@socialworkers.org

If you’d like to take advantage of a customize marketing partnership or are interested in discussing other ways to develop a marketing relationship with NASW-VA or Metro DC, please contact Cecelia, the marketing and advertising specialist for more details, at marketing.naswva@socialworkers.org.

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