Connect with Thousands of
Social Workers in All Specialties to Achieve Your Business Goals!
NASW Virginia Chapter—a state arm of the National Association of Social Workers (NASW)—can help you reach your organization’s unique business goals in creative, effective ways that build awareness and brand reputation, help accelerate your growth, educate social workers about your offerings, and support both you and the social work profession.
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NASWVA offers a range of marketing opportunities to deliver your information and expertise directly to thousands of social workers and healthcare professionals statewide in every specialty and career level. Options vary from publication and website advertising and editorial visibility to training sponsorships and speaking opportunities to conference exhibits and potential sessions to Career Central ads and targeted or broad e-blasts.
We know every organization and business is unique. NASWVA staff work with you to customize a special marketing partnership based on your unique business goals and strategies. We also are happy to discuss other ways to develop a marketing relationship with NASWVA—just reach out to Executive Director Debra Riggs, driggs.naswva@socialworkers.org, 804-204-1339.
July 1, 2024-June 30, 2025 Year-Round Partnership Prospectus
If your goal is to put your organization or company in front of social workers on a consistent, compelling basis, consider co-developing a customized year-round marketing partnership with NASW Virginia.
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The NASW Virginia Year-Round Partnership benefits listed below provide opportunities for advertising, engagement, and visibility across multiple channels that reach the maximum number of social workers and other healthcare professionals statewide.
Please contact the Marketing Department at marketing.naswva@socialworkers.org to discuss how we can help you meet your business goals. We can then customize a package that is right for your unique needs. ​
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Monthly newsletter sponsor
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​Career Center job post(s) and E-Blast(s)
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Bundled Advertising
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Listing(s) on the NASW Virginia and/or DC Metro Career Center Career Center as a featured employer or job posts that can rotate every 30, 60, or 90 days. This would be accompanied by a dedicated e-blast to the NASW Virginia and/or DC Metro chapter members to alert them of your new listing. Up to four listings are permitted under your organization at one time on the job board with unlimited linking capabilities.
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An email blast with highlights that include your job listing and link to the Career Center with your listing(s), a link to your organization to apply or learn more, and a highlight on the NASW Virginia social media accounts (Linkedin, Instagram, Facebook) about your new job listing.
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Mailing Labels​
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Social Media Posts
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Post(s) on the NASW Virginia and DC Metro LinkedIn, Instagram, and Facebook accounts and in our social work social groups on behalf of your organization​
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​Registration Page(s) Sponsor (2)​
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E-blasts (3)
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Limited to one e-blast a month, not including the e-blasts dedicated to your job listings.​
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Conference Booth
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An exhibit booth offered during the 2025 conference can include in-person, virtual, and/or on-demand options. Everything included in the highest-level exhibitor booth will apply unless requested otherwise. The booth information we need will be determined by your choice of in-person, virtual, on-demand, or all conference options and is not limited to the information listed below.
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As a year-round partner, you will be highlighted in all conference materials. Please provide your logo, description, and website URL immediately upon completion of payment.
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Please note: The 2025 NASWVA and NASW Metro DC Joint Annual Conferences offers in-person exposure in Charlottesville, Va., March 13-15, 2025, as well as a virtual tradeshow presence for the sister Virtual Conference in April or May (dates to be determined) and the On-Demand Conference (open 60 days beyond the Virtual Conference). A refund will not be issued for the conference portion of your partnership if you choose not to participate.
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Preconference Marketing
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During-Conference Marketing
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Post-Conference Email(s)​
Classified Advertisements
NASW Virginia creates and distributes electronic newsletters that are sent to nearly 3,000 active social workers across the Commonwealth each month. These well-read publications are a great way for you to advertise a job opening or share your organization’s offerings and information.
The Virginia member newsletter is sent monthly on the 15th or the closest business day to it. All ad copy must be approved by NASWVA, and we reserve the right to refuse an ad. Your ad will not appear until payment is received.
​Classified ads are text-only. One link (to an email address or website) can be included. Job listings go exclusively to NASWVA members. Other listings (for a class or to promote your organization, for example) go to both NASWVA members and nonmember contacts during the month.
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To place a classified ad, send text to marketing.naswva@socialworkers.org for approval, then visit this link to pay.
Classified Ad Prices
1-month listing 2-month listing (SAVE 50% on second month!) [format issue]
50 words or less $50 $75
51-100 words $100 $150
101-150 words $150 $225
151- 200 words $200 $300
Display Advertisements
A display ad can include text and your logo and/or images. The ad should be created as an image file (.jpg, .pdf, .tif), sized to 8.5" wide x 5.5" tall. Please note: The ad will be sized to fit within the digital newsletter. The ad can be linked to your website if desired. Job listings go exclusively to NASWVA members, while other display ads will be sent to members and nonmembers. Your ad will not appear until payment is received.
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To place a display ad, send your image file to marketing.naswva@socialworkers.org for approval, then visit this link to pay.
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Display Ad Prices
One-month listing: $250 Two-month listing: $270 (SAVE 50% on second month!)
​Connect with qualified candidates for your latest job openings via the popular NASW Virginia Career Center, which enables your company or organization to share open position listings, access and review posted resumếs, and more! Career Center pricing is listed below and on the Virginia Career Center website.
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To get started:
Visit the Virginia Career Center website to choose your plan and quantity. Benefits for each plan are listed below.
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If you have a coupon code, you can list that on the next page. If you need a coupon code because you have purchased a job board listing and dedicated e-blast bundle, please contact the Marketing Department at
marketing.naswva@socialworkers.org
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Premium Plan Benefits
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Employer profile
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60-day posting
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Mobile-optimized listing
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SEO optimization
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Advanced filtering
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Easy management of job openings and track applicant status
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Resumế alerts
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Full export of uploaded or submitted resumếs
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Increased visibility
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Featured position on the home page
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Spotlight postings available
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Exclusive Extended Partner Network
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Enhanced Benefits
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Employer profile
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30-day posting
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Mobile-optimized listing
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SEO optimization
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Advanced filtering
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Easy management of job openings and tracking of applicant status
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Resumế alerts
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Full export of submitted or uploaded resumếs
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Featured position on the home page
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Spotlight posting
Basic Benefits
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Employer profile
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30-day posting
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Mobile-optimized listing
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SEO optimization
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Advanced filtering
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Easy management of job posts and tracking of applicant status
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Resumế alerts
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Full export of submitted or uploaded resumếs
Dedicated e-blasts can be text, image(s), or a combination with your link(s). Text in advertisements has a maximum word count of 400 words.
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Image advertisement maximum is four images per single email (images can be header, footer, logo, or advertising content). Maximum size for a full-image display is 1200 × 1553, 505K.
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E-blasts are sent once a month on a first-come-first-serve basis.
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E-blasts are received by Virginia and Metro DC chapter members and nonmembers unless other targeting is requested. Please send all information for approval to marketing.naswva@socialworkers.org.
Visit this link for payment once your ad has been approved.
Better together, bundle together! Advertisers and sponsors can enjoy even more value by bundling dedicated e-blasts and Career Center listings. Please send your dedicated ad materials for approval to marketing.naswva@socialworkers.org. Once you have received approval, you must pay at this link. You will then receive a coupon code from the Marketing Department for use with the Career Center.
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Details​​
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One e-blast sent at the start of each month for three consecutive months.
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Dedicated e-blasts can be text, image, or a combination. Text in advertisements has a maximum word count of 400 words. Image advertisement maximum is four images per single email (images can be header, footer, logo, or advertising content). Maximum size for a full-image display is 1200 × 1553, 505K. E-blasts are sent only once a month and are on a first-come-first-serve basis. E-blasts are received by Virginia and Metro DC chapter members and nonmembers unless otherwise requested. Please send all information for approval to marketing.naswva@socialworkers.org.
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One Premium, Enhanced, or Basic Career Center Listing
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To purchase this without paying multiple times, please obtain your coupon code by emailing marketing.naswva@socialworkers.org before proceeding to purchase on the Career Center. You will receive a code that you can use on the Career Center website for the career portion of the bundle. Questions? Please email the Marketing Department at marketing.naswva@socialworkers.org.​
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E-Blast and Career Center Bundled Price: $850
**Note: We recommend that your Career Center listing and your e-blast coincide, so you can take full advantage of leveraging your visibility. Advertising for three months on the job board may cost up to $650, depending on the number of words purchased, and three months of e-blasts could cost up to $450. Instead, get the best price possible on advertising by purchasing this bundled marketing package.​
Interested in reaching thousands of NASW Virginia members with a mailing of your own? Purchase a one-time-use-only mailing list. The list will be provided as an Excel spreadsheet. The NASWVA executive director must approve the usage and purchase prior to mailing. Each record is $0.28 with a minimum required purchase of $50.
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Addresses can be purchased and organized to include
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All NASWVA members,
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NASWVA members in a specific district (see map, click to enlarge),
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up to 10 zip codes, specified by you.
To make a list purchase, please follow these steps:
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1. Complete the Certification of Limited Use document (download here).
2. Complete the order form in its entirety (download here).
3. Return Certification of Limited Use, order form, and sample of intended mailer to the NASWVA Marketing Department at marketing.naswva@socialworkers.org or fax to 804-510-0374.
4. Make payment by check or credit card, or request an invoice.
5. NASWVA staff will notify you via email of approval.
6. A list will be generated based on your selected criteria once payment is received; please send payment to marketing.naswva@socialworkers.org.