NASW-Virginia Advertising

Newly added! E-Blast and Job Board Combination!

Year-Round Sponsorship opportunity. NASW-VA offers multiple opportunities for your company to share job listings, events, approved seminars and other classified ads with our targeted group of active Virginia social workers, often in partnership with the Metro DC chapter to promote opportunities within the Virginia and Metro DC regions.

 

NASW-VA currently offers advertising in our monthly digital newsletters, job board listings, dedicated e-blasts, year-round partnership opportunities, and Annual Conference sponsor and exhibitor opportunities.  Your organization can also purchase a one-time use of our members' mailing information to use for your own mailing.

 

NASW-VA offers new opportunities for your company to share job board listings through our website job boardand a once a month dedicated e-blasts to our members and non-members. With over 30,000 visitors to our website annual, your jobs advertisement will have a premier placement to be seen by hundreds of social workers and other behavioral health and human services professionals. Dedicated

e-blasts are received by almost 10,000 individuals, so no matter what advertising opportunity you choose, your organization is guaranteed to receive exposure to hundreds, if not thousands, of social workers and other health care professionals.  

In light of all the opportunities we offer, NASW-VA is able to customize a special marketing partnership with you based on the year-round opportunity that is currently available. If you are interested in discussing other ways to develop a marketing relationship with NASW-VA, please contact Cecelia, the NASW Virginia and Metro DC Chapters marketing specialist for more details at the Chapter Office: 804-202-1339 Extension: #204, or by email marketing.naswva@socialworkers.org.

Digital Newsletter Advertising

NASWVA creates and distributes electronic newsletters that are sent to more than 2,500 active Virginia members each month. These well-read publications are a great way for you to advertise a job opening or share your company information. Member newsletters generally are sent around the 15th of each month, with non-member newsletters sent about a week later. Ad copy must be approved by NASWVA; we reserve the right to refuse an ad. Your ad will not appear until payment is received.

Classified Ads

Classified Ads are text only. One link (to an email address or website) can be included. Job listings go to NASWVA members only. Other listings (for a class or to promote your organization, for example) go to both NASWVA members and also non-member contacts during the month.

 

To place a Classified Ad, send your text to marketing.naswva@socialworkers.org for approval, then visit this link to pay.

                                                                 One month listing        Two month listing - SAVE 50% on 2nd month!

50 words or less                                    $50                                 $75                  

51-100 words                                         $100                               $150

101-150 words                                       $150                               $225

151- 200 words                                      $200                               $300

 

Display Ads

A Display ad can include text, plus your logo and/or images. The ad should be created as an image file (.jpg, .pdf, .tif), sized to 8.5" wide x 5.5" tall. Please note: the ad will be sized to fit within the digital newsletter. The ad can be linked to your website if desired. Again, job listings go to NASWVA members, while other display ads will be sent to members and non-members. Your ad will not appear until payment is received.

To place a Display Ad, send your image file to marketing.naswva@socialworkers.org for approval, then visit this link to pay.

 

                                                                 One month listing        Two month listing - SAVE 50% on 2nd month!

Display ad                                              $250                                $370

Job Board Placements

Job board listings are text and link only. NASW-VA Job board offers a unique opportunity to advertise job opportunities on our public job board. With over 30,000 visitors to our website per year, your jobs advertisement will have a premier placement to be seen by hundreds of social workers and other behavioral health and human services professionals. 

                                 One month listing -         Two month listing -                         Four month listing -

                                                                         SAVE 25% on 2nd month       SAVE 50% when purchasing 4 months at one time         

50 words or less:             $100                                $150                                                $200

51-100 words:                   $175                                $262.50                                          $350

101-150 words:                 $250                                $375                                               $500

151- 200 words:                $325                                $487.50                                          $650

To place an ad on the job board please send your ad criteria to marketing.naswva@socialworkers.org for approval and payment. Job board placements do not accept graphics or photographs of any kind at this time. Visit this link for payment. Thank you.

**Please note: EEO Statements are not included in the price of your listing. If you'd like an EEO statement posted with your listing, please send it to marketing.naswva@socialworkers.org

Monthly Dedicated E-blasts

Dedicated e-blasts can be text, image(s), or a combination with your link(s). Text in

advertisements have a maximum word count of 400 words. See example:

Image advertisement maximum of four images per one email (images can be header,

footer, logo or advertising content).

Maximum size for a full image display is: 1200 × 1553, 505K.

E-blasts are only sent once a month, on a first come first serve basis.

E-blasts are received by Virginia and Metro DC chapter members and non-members. 

Please send all information for approval to marketing.naswva@socialworkers.org

 

Visit this link for payment once your ad has been approved. 

                                                              Three month listings:

One month listing:                  25% off on three dedicated e-blasts!

 

       $200                                                            $450

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3-months job board listing & dedicated e-blast combination

Take advantage of this new advertising bundle offered by NASW-VA for your company. This bundle includes a 200 word count 3-month job board listing and 3-months of dedicated e-blasts to our targeted audiences of NASW Virginia AND Metro DC Chapters member's and non-members. With over 30,000 visitors to our website per year, your jobs advertisement will have a premier placement to be seen by hundreds of social workers and other behavioral health and human services professionals. Combine it with the opportunity to have your job listing advertised to our social work and health care community once a month for 3-months directly in their e-mail inbox. Please send all ad materials for approval to marketing.naswva@socialworkers.org. Once you have received approval, please pay at this link. 

Details:​​

  • One e-blast sent at the start of each month for 3 consecutive months.

    • Dedicated e-blasts can be text, image or a combination. Text in advertisements have a maximum word count of 400 words. Image advertisement maximum of four images per one email (images can be header, footer, logo or advertising content). Maximum size for a full image display is: 1200 × 1553, 505K. E-blasts are only sent once a month, on a first come first serve basis. E-blasts are received by Virginia and Metro DC chapter members and non-members. Please send all information for approval to marketing.naswva@socialworkers.org

  • One 90-day job board listing

    • Job board listings are text and link only. 200-words included.

Price: $850

**Note: We recommend that your job board listing and your e-blast coincide so that you can take full advantage of advertising for your organization. Advertising for 3-months on the job board could cost you up to $650 depending on the number of words you purchase and 3-months of e-blasts could cost you up to $450. Get the best price possible on advertising with NASW Virginia and Metro DC Chapters by purchasing this combination listing.

Year-Round Partnership

With this new Year-Round partnership opportunity, your organization or association will receive brand visibility like never before!

 

Each sponsorship opportunity is available for customization with a year-round partnership so please contact marketing.naswva@socialworkers.org for more information and payment. Once payment is confirmed, please send your logo and description to the marketing department for immediate announcement. 

Year-Round Partnership Opportunity Price: $2,750 (includes 2023 annual conference exhibit booth - diamond)

Year-Round Partnership Benefits: 

  • Organizations name, logo and description on year-round partnership page, with special announcement of your inclusion in the year-round partnership program on the NASW-VA and Metro DC landing pages

    • Optional interview with our marketing team or article(s) provided by you

  • Custom email to conference attendees following the 2023 conference with acknowledgement and thanks to year round partners

  • Complimentary job board listing on the NASW Virginia Job Board web page (reaching 30,000 individuals annually) - 30 or 60 days per listing, multiple listings per year are available.

  • Sponsorship of the NASW VA and Metro DC digital newsletters, including logo and link to your website

  • Three(3) complimentary trainings via NASW-VA/Metro DC Chapter’s professional development for two employees or associates for the first year your organization is a partner

    • This is a customizable option if you have more individuals that need training

  • Dedicated bi-yearly article about your organization or association on our home page

    • Content provided by you, approved by NASW-VA once every six months or interview style with our marketing team 

  • Two professional development trainings per year sponsored by your organization - professional development topics include supervision, licensing, ethics, and certificates

  • Spotlight in all relevant sponsored materials including, but not limited to: 

    • Annual Conference 

    • NASW VA and Metro DC engagement packets

    • Conference website

    • Chapter(s) website

  • One-month retargeting campaign for your organization or association after the annual conference

  • Publicizing your brand or organization on the NASW chapter's social media sites, one post per month with logo included, approved by the NASW Virginia chapter.

  • Dedicated email blasts to NASW Virginia and Metro DC members, and non-members - three emails per every six months, content provided by you. {One email a month, 12 emails per one year period - content provided by your organization before the first of the month your dedicated blast is to be sent}

  • Member Mailing labels from NASW Virginia and Metro DC Chapters - to be received at your convenience, for one time use.

Mailing Labels

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Interested in reaching our members with a mailing of your own? You can purchase a mailing list, for one-time use. Please note: the NASWVA Executive Director must approve the usage and purchase. The list will be provided as an Excel spreadsheet. Each record is $0.28, with a minimum purchase of $50 required. 

Addresses can be purchased and organized to include:

  1. all NASWVA members

  2. NASWVA members in a specific district (see map below, click to enlarge)

  3. up to 10 different zip codes, specified by purchaser.

To make a list purchase, please follow these steps:

1. Complete the Certification of Limited Use document (download here)

2. Complete the order form in its entirety (download here)

3. Return Certification of Limited Use, order form, and sample of intended mailer,                                                                                                      to NASW-VA Marketing and Advertising Department at marketing.naswva@socialworkers.org or fax to 804.510.0374

4. Make payment by check, credit card or request an invoice

5. NASWVA staff will notify you via email of approval

6. List will be generated based on your selected criteria once payment is received, and sent to marketing.naswva@socialworkers.org

If you’d like to take advantage of a customize marketing partnership or are interested in discussing other ways to develop a marketing relationship with NASW-VA or Metro DC, please contact Cecelia, the marketing and advertising specialist for more details, at marketing.naswva@socialworkers.org.